I am finding some interesting facts about McDonald's. Yes, McDonald's does target children with the toys inside the Happy Meals. "McDonald's averaged 10 million Happy Meals sold in an average week. After the introduction of the Beanie Baby their sales skyrocketed to 100 million sales in just one week" (Schlosser).
According to Eric Schlosser, in his essay "Fast-Food Nation: The True Cost of America's Diet" a ". . .survey of American schoolchildren found that ninety-six percent could identify Ronald McDonald. The only fictional character with a higher degree of recognition was Santa Claus. The impact of McDonald's on the nation's culture, economy and diet is hard to overstate. Its corporate symbol - the Golden Arches - is now more recognized than the Christian cross."
Schlosser then goes on to say that "Americans now spend more money on fast food than they do on higher education, personal computers, software or new cars. They spend more on fast food than on movies, books, magazines, newspapers, videos and recorded music - combined" (Schlosser).
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