Oh, The Temptations

     My first reaction to Zinczenko's essay "Don't Blame the Eater" was that of an opposing view.  After all, shouldn't individuals be held accountable for their own actions?  Are not the choices one makes up to the individual?  Shouldn't parents be held accountable for teaching their children proper nutrition?  Moreover, isn't it up to the government to regulate proper nutrition within the public schools?  Aren't there health classes in the schools providing nutritional information?  So, why not blame the eater?  Oh, but as I am doing more research and digging deeper into the skills of the advertising industry, I am finding out more ways to agree than to disagree with Zinczenko's view.  There's a cleverness used in advertising that even the most educated person can fall prey to and succumb to the temptations of not only the golden arches but also something as minuscule as the candy dish sitting upon the desk of a coworker.